The Market

The Market

Every business before it opens its doors need to identify its market.  Your market should include the following or you do not have a market.  

1. You have to have people eager for an answer to a problem
2. Those same people have to willing to spend their money  to get the answer
3. The final step is your ability to reach those people.

To keep it as simple as possible you need a large enough group of people who have a problem that you have a solution for.  If you do not pick a strong enough market then you can have all the pieces to the puzzle together and your campaign will fail.

So you need to ask your self a few questions
What niche do I want to go into?
Do I want to market to this or this or this
The more specialized you are the better. For example if you wanted to Market to Guitar Players.  You may have people who are looking for how to play guitar, you may have people who are interested in electric and some into acoustic. Some maybe looking for lessons others may be looking for equipment. You have to decide which angle you want to take and move forward.

Here are a list of Micro trends that may be worth looking into:

• Garden Sheds.
• Dating Cougars
• Stay at home workers
• Caffeine Crazies
• Neglected Dads
• Video Game Grown ups
• DIY Doctors

Look for articles on some of these trends and search out key words and phrases. Then go to https://freekeywords.wordtracker.com/ There you will find more key words.  Then go back to google and click the best keywords into their keyword search tool.  I have always been told to look for key words that have 120,000 monthly visitors.  This shows you that their is an interest in the key word so you will not have to spend alot of money getting traffic because you already have a ton of people looking for what you are going to be selling.