Snap Fitness--Sparta- Your Marketing Sucks!

Today I went to the gym.  I go to Snap Fitness.  For any of you who dont know Snap is a franchise company that sells gyms that are open 24/7 but in my experience have no one at all running them.

Empty gym = poor marketing

So as I drive up to the gym I see this chalk board like thing that says "Try us for Free." Went on the website and it to says I can try them for free if I print out the 1 week coupon for free. What I thought as I was running on the treadmill was this.  How many people are really getting that message.  Sparta is a town of almost 9,000 people but how many of those 9000 drive by Snap? Then an even better question may be out of the people who drive by how many would even consider joining a club.  The gym is empty!

Loose belts cause injury. Does the owner care?

When it comes down to it there marketing sucks. Everything about it stinks. There is a referral program inside and it says they will give a $35 gift card or a free month membership if I refer someone.  What if I havent been in there in a month? How would I even know? If I had not been in there for a month why had I not received something in the mail making sure that everything was still ok.  Who knows I could walk in there today and cancel my membership. Dont know Dont care kind of attitude.  The gym must be maintained that way to I had to get on three treadmills before I found one I was comfortable on. The first one was very loud the second one the belt slipped and the third was just right.  The sad part is those treadmills had the same problem last time I went. Over a month ago.

What is the benefit of your trainers?

There is a white dry erase board that says who the managers are. They also have posted who the trainers are. The sad thing is sure they have the benefit of having the trainer but why do I need them? What can they do for me? When are the managers in?

I started going to Snap when it first opened in Sparta. Then I quit.  Then I came back about a year later.  I started thinking about this today too.  When I quit I never got anything wondering why I quit or even asking me if I would ever come back.  So I wondered. Is the owner in Sparta really sitting on a gold mine right now and not even know it. What are you doing with your lists?

Is this how it is at all snap fitness'? I hope not or they wont be around very long.