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Friday, December 17, 2010

The Stadium Sales Pitch -- Educate the prospect

What would you do if I put you behind a podium and told you to sell to 30,000 of your ideal prospect could you do it?



What can you write as your stadium pitch title or ad that would appeal to the entire group of 30,000 people.

So you are an internet marketer you tell me.  There are so many aspects to online marketing that people are looking for.


  1. SEO
  2. Social Media
  3. Blogging
  4. Micro Blogging
  5. Affiliate Marketing
  6. Mobile Marketing


  

Just to name a few.  What are you going to do to keep all of them in the room at the same time.  If you start talking about Google page rank.  You may a good chunk of people but all the mobile marketing people are starting to get up and move to the door. 

The hardest thing today is grabbing our clients attention and holding it long enough so that we can offer them our product and or service.  The best way I know how to do this is through educating the prospect.


Here is my 3 point solution




Offer them information: by giving the client an education you are going to increase the clients interest in what you have to offer.


Offer the best information: by offering your client the best information that you have and not holding back you setting up yourself as an expert in your potential clients mind. You may even be teaching them stuff about their business they do not even know.


Tie it all together: Finally the last step is taking the information you are presenting and do it in a way that positions your product or service to be the only solution that makes sense in the mind of your potential client.



This is what really makes for effective webinar and teleseminar campaigns to be so successful. You may get 100's of people on a call, by doing what I outlined above will give you a great start in building a successful campaign for your business.
 

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