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Sunday, December 12, 2010

Referral Strategy #7 Package your items as a joint venture.

You have got the next hot program on how to date an incredible women.  Instead of just sending out your book package it with the local Cinema. 




You could package it with a dvd that also shows you how to do some basic magic tricks. Visit someone locally. I live around Wisconsin Dells so there are people locally. If you cant find someone locally talk to someone online.



You could package it with a dvd that shows them how to do a special dance.  Perhaps the two step. There are alot of people online and off who can show you how to do some new dance moves.  Package your product with one of theirs for a great product that anyone would like to buy.




By doing this you are not only promoting your book, or program but you are also bringing value to the whole event by adding and cross promoting other items.


Lets use another example


You see this strategy alot in the video game industry.  Go into any gamestop and you will see a number of video games packaged with other things they may or may not need.  I went into gamestop the other day and they had a Zumba for Wii and they had it packaged with a weight loss do hikey and a few other things and they sold it for $97 brand new.  Then you go over to the wall and the used version of just the game is $29.

The point is the weight loss dohickey what ever it was, perhaps there were multiple thingies but the result was a perceived value of 3 times is real value.

Do you have an idea like this that you could use in your business? 

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