Start with the basics.

If you do not like how your marketing has been up to this point the first place you need to look is not at your marketing. Instead look at 5 questions that cause your marketing to work effectively.

1. Goals. What is that you want to accomplish
2. Purpose.  Why is that you want to accomplish your goals
3. Strategy. What makes you different from the person selling a similar offering. Why is your offering unique or preferred.
4. Target Market.  Who is it that you want to serve. Where do they live? What is there age? What interests do they have?

The in depth answers to the above question become the building blocks to any marketing campaign.