The back story behind this referral was about how an older gentleman turned a car wash into a 40 million a year business. He did it by just taking this flyer into area businesses and asking if he could give them as free gifts to their customer. In the original article I read the author says the brilliant part was the fact he had them nearly every where without in turn having to return the favor. The author said that he went to get his car washed and not one other business had any literature at the car wash. I think the author missed the point. The best part of this technique in my opinion is his great offer. He guaranteed a FREE car wash if their car showed dirt in two days. A 48 hour guarantee. If you arent happy with our service in 48 hours we will make it right.
What is your opinion?
What pulls you in about this ad?
www.marketingbestpractices.com/temp/car_spa.pdf
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