Compile a list of other types of businesses that also serve your ideal client. After you’ve developed a comprehensive list of these types businesses, search through your database of clients, friends and contacts for people that operate businesses in these categories. If there are business categories that you have no contact, look for a mutual friend that can serve as a liaison to a successful professional in that category.
Now rank the professionals in each category as to which you’d prefer to affiliate yourself and your business with most. Send the “Tier 1” professionals a letter suggesting that you’d like to invite them to be a member of “Your Community’s Best Businesses” and receive referrals from several of the other premier professionals in the community.
Let them know that your goal is to create a network of the best local professionals in hopes of best serving each member’s customers or clients and providing high quality referrals for the members.
This group would meet once a month and you would serve as the host / leader (another way of subtly enhancing your perception among group members.) Each member would be able to present for 10-15 minutes as a means of educating the group about their business and how it would be of benefit to their customers / clients. Each member can make special offers to customers / clients of fellow group members, do endorsed mailings, etc. To increase the perception of this group, you could launch a website (youtownsbestbusinesses.com), do a newsletter or provide testimonials of happy cross-referred customers.
Now rank the professionals in each category as to which you’d prefer to affiliate yourself and your business with most. Send the “Tier 1” professionals a letter suggesting that you’d like to invite them to be a member of “Your Community’s Best Businesses” and receive referrals from several of the other premier professionals in the community.
Let them know that your goal is to create a network of the best local professionals in hopes of best serving each member’s customers or clients and providing high quality referrals for the members.
This group would meet once a month and you would serve as the host / leader (another way of subtly enhancing your perception among group members.) Each member would be able to present for 10-15 minutes as a means of educating the group about their business and how it would be of benefit to their customers / clients. Each member can make special offers to customers / clients of fellow group members, do endorsed mailings, etc. To increase the perception of this group, you could launch a website (youtownsbestbusinesses.com), do a newsletter or provide testimonials of happy cross-referred customers.
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