Marketing Mind Games

Did you know Marketing is a Mind Game?

Today I am going to talk about 4 things that the pros know about getting you to buy their product the four things are these:

Do you see her frustration?

1. What is their pain
2. How are you different then your competitiors
3. Show them how they can gain by using your product
4. By doing so you deliver to the subconscious mind. 

The subconscious mind is where all your decisions take place so you want to stir up in your prospect the pain that they may not even know until you bring it to their attention. There is nothing that we focus on more than to stay out of pain.  Ask questions and listen carefully to how your client answers them.

Once you have diagnosed their pain you need to tell them why you are different. 95% of all websites and marketing material starts out the same way. We are the industry leader of this.  Instead of saying what a million other people are saying, say something different like "We are the only provider of...."

Your product helped her =happy client

Next you have to show proof.  Showing proof isnt done by just saying it.  Here is a good place to fill in with a handful of testimonials. Russel Brunson is one of the best guys I know at this.  The last marketing piece he sent me had a testimonial where there was a guy crying.  His product was saw awesome, it changed this guys life forever.  He got emotionally broken up.  It was awesome and it works.

Finally to deliver to the subconscious you need to fill the person with visual representation. Either through your words and expressing them visually so the client can picture it or with a picture itself.  The best way is through a video.  That is why you are seeing more and more marketers using video for their sales letter.  It goes directly where it needs to go... The subconscious mind.